5 Ways Animated Microinteractions Can Create Magic for Your App UX

Mobile App Development | User Experience

We know an image is worth of thousand words and an animation is worth of hundred pictures. Therefore, we an animation, we can tell a story within a few seconds that we cannot describe with a full page textual content. Therefore, movie, video, and animation are a prime choice for designers to include as multimedia content in mobile application designs to bring life and fun to app users. Unfortunately, most of the animations can deliver the entire story or solve a high purpose, so the inclusion of animation in app UX designing has limited scope to be contextual in true meaning. A creative Web Design Studio focused on client brand strategy building, identity design concept and mock-up, print & packaging design and UX + UI Design for web and mobile applications. Leading User Experience & Interface UX/UI Design Agency in India

Animations for Microinteractions in App UX Designing

Therefore, designers have developed a new concept of animation with winked or blinked spanned animations. The tiny animation is termed as micro animation to describe the smallest or the shortest user interactions, hence animation for microinteractions. Now, designer community refers it as microinteractions only.

Examples of Microinteractions

For more clarity take some real world examples of microinteractions such as:

• When you switch on or off your smartphone, a vibration occurred as a notification that is microinteractions
• Depicting the loading animation when you tap/click on loading button
• Changing color and size of the button when you tap/click on add to cart button

Definition of Microinteractions

In terms of UI designing, microinteractions are consisting of product moments (in an app or web UI) to accomplish one small or micro task only. Literally, microinteractions are comprising four primary parts such as:

• Trigger to initiate an action
• Rules to define what is happening in an interaction
• Feedback to know what has happened
• Loops and modes to find out what is happening next

Roles of Microinteractions

The most dominant roles or functions of microinteractions are:

• Giving feedback of an action
• Finishing a task
• Enhancing a sense of manipulation
• Help to see result of the action to prevent errors

Thus, microinteractions are providing an appeal to the natural, innate desire of human being for acknowledgment.

Microinteractions Serve Multiple Purposes in App UX Design

Therefore, microinteractions are among the best components of UX to serve multiple purposes:

• User satisfaction by visual rewards
• Understanding of what is going with UIs
• Save users from uncertainty hence, frustrations
• Make users delight and deliver fun
• Provide clarity to UIs
• Deliver instructions and guide users by revealing information
• Give visual cues to pay more control over UI interactions
• Add details in UI & UX to meet higher expectations of advanced users

Microinteractions Can Bring Magic in App UX Design

The real beauty of microinteractions is in its briefness or shortness in every aspect of app UX, UI, and Usability designing. Therefore, they are giving immense opportunities to create magic in designing the app UX. We can identify five major ways that we can bring astounding results while designing app UX.

No.1: To Acknowledge System Status

By smart use of microinteractions, your app system can provide your users instant feedback regarding what is going on, so your users are abreast of what is happening with them while using the app. They have status updates so never should rely on guessing job. For instance, the state of the system while data uploading or downloading so users can know how much the process completed or remaining. Therefore, microinteractions help UX designers to follow the first principle of usability heuristic that keeps your users informed about what is going on in the app, on screen and behind it in the background.

No.2: To Make UI Elements Tangible

To create visual appeal in the app design, we use 3D designing techniques against the flat 2D UI elements. Unfortunately, it hardly works when a user interacts with a 3D UI element, and it remains flat. If you want to simulate real life buttons or controls like UI elements, you must bring a life them by making them tangible so they can act like real life components and give you feeling of real interactions with them. Therefore, you need to add some animations, which can show that some changes are taking place when you touch those UI elements such as changes in a drop shadow, colors, shape, and size of UI elements including buttons and controls. Thus, users can mimic the typical interaction of real life physical objects and manipulates elements accordingly. It helps to keep users engage with design and enhance app UX.

No.3: To Create Meaningful Transitions

During user journey, microinteractions animations help in smooth transitions of users between navigational contexts. Moreover, it helps in describing changes in the arrangements of screen elements, as well as can reinforce the hierarchy of an element. For instance, essential UI elements like icons can morph from one shape to another to serve dual purposes at different moments and in different contexts. Thus, microinteractions can help UX designers to create a visual connection between UIs or screens by adding more clarity to the understanding. Get done Best iPhone App Design and Services for your audience.

No.4: To Help In Onboarding

If UX designers can provide immaculate app UX and animation during designing for onboarding flow, it may leave stunning impacts on the first-time users to improve engagement and subsequent retention rates. Microinteractions can serve those purposes by highlighting the most significant features and controls in the app during onboarding. Thus, microinteractions enable users to reveal required info regarding app usage and efficiently guide them to hit their targets by reaching their goals with the smooth journey.

No.5: To Grab User Attention

During app journey, users have to pay immediate attentions towards important details and emergency tasks to accomplish such as notification. In due course, UX designers require a trick or technique to grab user attention without annoying them anyhow. Therefore, microinteractions provide excellent visual cues for users to pay attentions towards the details and act on swiftly. For instance, animation of ringing bell with sweet sounds can bring users’ notice towards incoming notifications.

Conclusion:

In the UX designing, every element design matters more and need attentions towards the details. Therefore, developing animations for microinteractions can bring magic to the mobile app in subtle ways. However, all app designers or UX designers don’t have enough expertise and experiences in designing animations for microinteractions. Therefore, you need to find out an impeccable team of mobile app designers to bring such magic for your dream app project, and Addon Solutions have such team of UX designers and mobile app developer India to serve you at premium rates.