How to Offer Decent Post Launch Support for an E-commerce Mobile App
Mobile App Development
Mobile App Usage
In the majority of marketplaces like Apple Store and Google Play Store, the mobile app success measures using multiple parameters in a contextual manner.
Among those success parameters, app downloading rates and app usage are critical for a financial return made on mobile app development and its marketing. Marketers generally, see at the downloading rate while mobile app development team is interested in app usage.
High usage rate means more engagements and engaging apps bring high return with the pace of time. According to our experiences at Addon Solutions with
e-Commerce Mobile App Design & Development projects. We have observed in the post-release statistics for a long duration that some basic care during the
mobile app development process is not enough to uplift the mobile app usage in the market.
Right pitch and support services are essential at the post-release stage of any mobile app to watch the market activities and bring new as well as repeat customers towards the products and mobile app development company with more projects.
How to Increase Mobile App Usage
Increasing mobile app usage demands the upfront planning such as:
- Selecting the app idea that addresses the actual needs of the target audience
- Offering the sumptuous design and look & feel for the mobile UIs
- Providing the best usability and excellent user experiences through mobile app development process
- Using the most compatible and the latest technologies in the app as well as in the app development to make it tech masterpiece in all aspects
- Making the bug free and testing frequently during the entire app development lifecycle are high rewarding practices
Post-Launch Support
If you want to provide decent post-launch support for your mobile application placed in any marketplace, you have to set some good goals for it and those would be:
- Increasing downloading by bringing new customers to your app store place/siteWinning
- brand loyalty with an extensive branding campaign
- Retain more users on your app and engage them for long
To hit the goal A, we need a real marketing campaign. It should be with a budget and experienced marketing team of professionals on the board. They will create app buzz in the market and will make your app viral through natural and paid measures/incentives.
- Implementing the various optimizations techniques including
- App Store optimization for a keyword
- Title
- Description
- Images
These all makes more sense when the rise in traffic is in question.
For other marketing goals, pre-launch and post-launch activities are mandatory such as:
- Developing preview trailer
- Running a blog
- Offering beta tests
- Press buzz creation
- Providing promotional incentives
- E-mail marketing and other marketing tactics after the launch
To hit the goal B, we need to combine the efforts of marketing as well as technical teams. We have to keep ready to listen to the voice of its actual users in the real market. We can do this by paying enough attentions towards the reviews, ratings, and complaints made by the users in various places.
Social media network is the best place to collect honest responses regarding your app usage and its quality in the correct use contexts. Keep watch on each possible place and immediately address the issues or fix the bug if any arising with the pace of time and in different use cases.
To hit the goal C, we have to collect all possible feedback from the market in a database and analyze it using the appropriate method. Based on the conferences, we can go for releasing a new update of the mobile app with the help of mobile app development team.
However, releasing periodic updates of a mobile app is not a cheap alternative, but extremely essential to keep users loyal to your brand and to retain your app on the devices of more users for longer.
Of course, reward programs can help you if implemented with real spirit and within the limits of your financial boundaries.
If you stuck with low app usage, retention rate, and low ROI of your mobile apps, Addon Solutions has an awesome team of
expert mobile app developers and mobile app marketers to mitigate the technical as well as marketing issues upfront with minimum hassles and investment.
If you are an avid mobile app marketer and have extensive app marketing experiences, our audience and we would love to know your thoughts and suggestions in the comment box below.
Thanks in advance.