Wondering to Develop a Dating App? Let’s Help You Define the Features It Should Have

Mobile App Development

Why Should You Opt for Dating App Business?

According to ‘Statistics,’ mobile dating market is expected to grow to $400 million in 2017. Nearly 15% American adults are accustomed to dating apps, and among them, 80% have expressed satisfactions regarding its capabilities for finding meeting right people. Apart from Americans, nearly 7 million UK citizens are using online dating services, and a big population in Australia are registered members of any dating service on the web. Tendencies of leaning towards online dating are increasing with the pace of time and advent of technologies involved in it. For instance, today we have easy access to Internet of mobiles with mobility. Mobile apps are the best way to offer the excellent user experiences along with convenience. Therefore, people love to use mobile apps rather than mobile browsers with numerous hurdles on the way. If you are interested in online dating business and thinking of developing a mobile app for it, this post is to provide some good hints and a list of expected features that can grant you success in dating market anywhere in the world.

Different Kinds of Dating Apps

Before jumping on the list of desired features of your dating apps, let’s see different types of dating app available and running in the palm of end-users.

• Based on geological matching algorithm – Tinder & Bumble like
• Based on personal matching algorithm – eHarmony like
• Traditional dating apps – OK Cupid-like
• Niche dating apps – League, Grade, Antidate, Bristlr, and so on

Now, you have to decide which category of dating app may or may not work for you and based on it select the ideal model app already running in the market. For example, if you have selected the first category of dating app development, which is based on a geological matching algorithm, you can think of Tinder or Bumble and their features.

Constraints in Dating App Business

If you think a lot of revenues on the table in dating app business, it is true, but shifting it in your pocket is not easy as you think. Reasons for it are many but following are hard facts, and one needs to prepare effective strategies to address it before investing in the dating business.

Securing Profit

In order to remain profitable, dating app business has to acquire new registrations continuously, and it may prove a big challenge in the fiercely competitive market.

Keeping Male-Female Proportion in Balance

On the dark side of online dating business, women harassment is a naked reality, and social media are exposing it through various means. Therefore, keeping women safe without disappointing male counterparts demands hard efforts at designing, technologies, and marketing fronts.

Keeping Loyalty of Patrons

Dating app users are not always loyal to only one app, but they are simultaneously trying others too. Therefore, keeping customers engaged, satisfied, and loyal to your dating app is like walking on a rope.

Always Being Contemporary

With the pace of time, technologies and expectations of dating app users are changing. It compels dating app business to acquire new technologies, integrates it with seamless experiences, and adding the trendiest features prevailing in the current market.

Expected Features in a Dating App

With this acknowledgment, we would like to give you useful hints for expected features in your dating applications working on various mobile OS platforms including iOS, Android, Windows, and Cross Platform.

#1: Background Check

Serious daters never like fake profiles created by either app company or by actual users with malicious or naïve intentions. Therefore, background check feature based on real social media profiles and other ways are a most expected feature in any successful dating app. It also assures women users that they are dealing with an actual and real-life person so they can avoid any discrimination or can make complain if anything goes wrong with them. Of course, social media integration and notification for other purposes then an only background check is not desirable. Therefore, beware of it and find technical solutions to avoid it all. Moreover, try righteously inform the app users through effective onboarding techniques.

#2: Add Right Filters

To segregate the right match from a big pool needs some filters based on some common parameters such as:

• Age
• Hobbies
• Interests
• Height
• Weight
• Body type
• Ethnicity
• Religious
• Geo-location/permanent address

Among these all, geographic location is vital and can play a significant role in the selection of dating match. Therefore, focus on geo-location of candidates of dating app and try to expand that filter further by adding deep options such as country/state/province/district/city or town/area in metros.

#3: Restrict the Numbers of Matches

Introduce an intelligent algorithm to curate the matches that can give fewer but quality results where the aspiring candidate has to spend the least time and resources to find final choice. You can apply another feature in this regard besides the filter parameters to find close matches, and it is displaying a set number of results per day or a week amongst the pool of data. It again saves candidates to be overwhelmed and indecisive by giving enough time to check the given selected choices for a definite period.

#4: Levels of Anonymity

Practically, anonymity is a double edged sword. For instance, keeping total anonymity of matches, at first place, can create distrust, particularly among the women users who always like to check the background for security and other reasons and wish to avoid fake profiles for the sake of avoiding frustrations. Against it, people by nature never like to expose their personal matters to the unknown or less known fellows who come to approach them through dating websites or apps. Similarly, many feel too shy or too intimidated when any partially known mate appears on the dating app, and you need to interact with him or her without any prior background check or conversation. Fortunately, today we have technologies to help the dating websites or apps to offer personalized experiences, and it can work amazingly in the case of dating app where partial or no anonymity can be the issue when publically displayed to all.

#5: Must Have Monetization Strategy

Do you know how dating apps are making money in the market? Some ways can provide an opportunity to monetize the dating business or dating app. Ads Model: If you can devote some spaces to the third-party marketers and advertisers to use your app, you can earn some revenues from it. However, it could not be a sole mean to make money from the dating app. You can take mix approaches with other monetization models. Subscription Model: Just like traditional dating websites, which are collecting monthly or annual subscriptions from the aspiring candidates to use their services, interface, and communication channels to get right match, mobile dating apps integrated with the website or a web application can offer a subscription model for monetization. In-app Purchases: When you offer freemium revenue model for your dating app, you can generate some revenues from providing some premium features, icons, smileys, and other in-app resources to accomplish tasks with an ease and the best user experiences. Premium Plans: It is the best monetization strategy when applied with care. You can unlock some vital and essential features according to your set plans like Bronze, Silver, Gold, and Platinum. Of course, it is tricky, but your dating app development company can help you.

#6: Can Use Facial Recognition Base Matching Algorithm

The facial recognition-based matching algorithm is gaining substantial ground in recently release Tinder Plus app with a name Eigenfaces. Technically, facial recognition algorithm working based on assumptions. The assumptions regarding our choice for a mate made when we are subconsciously selecting (liking or disliking) people with the same types of faces/models.

#7: Make App Female Friendly

Women are more prone to sex-based harassments, particularly when casual or permanent relationships are in question on dating sites/apps. Therefore, you must include women friendly features by giving women users a priority to initiate conversations with male counterparts.

#8: Include First Date Suggestions

In order to make life easy for candidates who are under pressure to come with complete responses save from wrong swiping, First Date suggestions such as Classic Date, Spontaneous Date, Dinner & Movie, Arcade & Karaoke, and so on can work amazingly.

#9: Eliminate Unwanted Candidates

Many mischievous and malicious elements on the web use dating apps and websites to meet their bad intentions, and female candidates are more prone to their psycho attacks! Therefore, set feature or algorithm of your app that when more numbers of members are rejecting or blocking a profile, your app must block it permanently or drop it forever from the database.

#10: Undo Swipe

Swiping feature is essential for modern dating apps, but accidental swipe can end up with unwanted consequences. Therefore, you must ask or give undo functionality before sending final notification for a swipe. Thus, users can un-swipe immediately.

#11: Displaying Real Testimonials

Real testimonials from the actual people with real names, wedding date, place, and real wedding images/videos can make a big difference to build the credibility of your dating app when you are going to see the success level of your endeavors.

#12: Advanced Chatting

Simple chatting modules like found in social media sites/apps (Facebook, Hangout) might not enough in dating apps. You can include additional features and functionality such as depicting a number of candidates that your recently chatting mate had made. Thus, one can see their potential chat partner is chatting with other potential competitors registered in the app.

#13: Citing Ideal Couple/s

Citing ideal couples can deliver a strong message regarding your expectations as well as your personality, even we can say cultural values you believe. Therefore, including this feature and help dating partners to judge the candidate in question well before the candidate starts any conversation with them.

#14: Make Room for Multimedia Content

Sometimes texts only cannot serve the purpose of dating partner to develop romantic milieu, and some additions to crack jokes, song lyrics, romantic video clips, customized emo-cons, and sweet gif animations act as spices in the soup. Therefore, facilitating user interface in this regard can render your dating app unique among the users and make them engaged more compared to your rivals. Of course, you can add more flairs by adding calling feature for audio and video call.

#15: Offer Strong Supports

All candidates register or use your dating app have hardly any idea to use all features, advanced features in particular. Therefore, you must use onboarding techniques to guide them properly on each step. Besides these, you have to extend helping hands for manual supports where a devoted staff can help candidates to secure an expected date without any hassle with your app interface, features, and functionality of your mobile applications or a mobile friendly website. Premium members always expect such manual endeavors from your side to get expected results. If you have feedback collecting mechanism, you can help your patrons in good ways as well as secure good reputations in bonus.  

Conclusion:

In sum, dating app business always has to keep eyes on the market and bring innovative features to address their bespoke requirements. In due course, only highly experienced and dating app development expert team or a company can come with expected outcomes in cost-effective ways. Fortunately, Addon Solutions is an ideal Dating App Development Company for you with client-friendly designers and programmers to make your endeavors a success saga in your niche market of dating apps, dating websites, and the entire dating industry.