How to Catch Location Based App Audience for Your Business

Mobile App Development

Today online shopping industry is getting huge and growing further in leapfrog fashion. We have various mobile devices with mobile Internet enabled and all mobility benefits. Modern shoppers do not hesitate to shop something online from the another store where they physically stayed. Therefore, many smart businesses are stealing customers from the competitors’ stores using the location-based application and LBS techniques. Traditional marketing techniques fall short for the brick-and-mortar stores, so hoardings and billboards are obsolete now. Instead, mobile web and mobile advertisement techniques prove more efficient and rewarding if used it intelligently. Therefore, businesses are ready to invest in the mobile app development to capture the vast audience on the mobile devices by Location Based App and numerous opportunities in plus. Apart from having an own business application with geo-targeted coding, businesses are eager to explore the existing mobile audience through various means, and this post is discussing some effective techniques to capture the mobile audience in the vicinity.

Registering the Presence of the Business for Location Based App

It is a vital step to broadcast the location of the business if you want to acknowledge the mobile audience your presence in the vicinity. In due course, several online LBS are helpful.

Google Places

It is ubiquitous LBS available for the businesses across the globe. Once you list your location with Google, you can leverage its other services such as Google search, Google Maps, Google Plus, Google AdSense, Google AdWord, etc. in unique and personalized ways. You can link your Google+ page with your website, web app, and mobile app using the web services.

Foursquare

As its name implies, it covers the entire business premise and brings traffic to check into the register places. It is most favorite LBS for the B2C businesses, which seriously wish to hit the local target audience.

Yelp

It is a highly trustworthy review site for the search of the local businesses or places. It offers an excellent opportunity to make your business viral if you have registered with it or claimed the business ownership in the existing listing. It allows business to add images, descriptions and respond to the consumer reviews. In the EU nations, it is famous as Qype.

Facebook

The most popular social media networking site with all bells and whistles for the location-based services in unique ways. It lets you create business pages with the location as well as offer enough opportunities to the users to add their locations in their status updates. Thus, you can find which friends and friends of the friends are online and from where at the given moment. Hence, a business can recognize the audience in the vicinity and offer various marketing incentives or invite it at the premise.

Other Social Media

Today most of the social networking sites have location-aware apps and offer different opportunities to leverage the location data in favor of various businesses and on occasions. The most powerful visual social media are YouTube, Pinterest, Instagram, and What’s app with image tagging facilities to indicate the location of the uploaders, time stamp, and other useful hints.  

How to Convince the Location Based App Audience

Local business listing and local social media sites are excellent means to send traffic in bulk and enhance the footage on your business premise. Thus, your local audience can find you easily and ready to enter your business premises if you can convince them successfully. If you employ the various location-based marketing and advertising techniques in right combination, the conversion rate would high enough. In due course, we can apply different location-based technologies and tools such as

Geo-fencing

Setting a perimeter around a physical location, through the mobile technologies, and 3^rd party software in some instances. If you set geographical areas in your mobile advertising, you can serve the selected audience in unique ways. Similarly, with geofencing in the Location-Based App, a business can know that the particular set of the target audience is entering or leaving the premises or geo-fenced area. Thus, a business can send notifications, marketing incentives, and news accordingly. Geo-fencing helps greatly in the promotion by discounts, coupons, and vouchers in digital formats to the audience belong to the designated areas. Business can use Foursquare Specials, Facebook Offers, Yelp deals and certificates, and Google Business offers to promote the business efficiently using their out-of-box LBS features. The biggest advantage of these LBS is an opportunity for the direct interactions with the target audience and scope for the feedback from the public. Therefore, a business can use it in reputation management besides the sales & promotion. Moreover, geo conquest campaigns hit the audience around the vicinity of competitors of the business and hijacked the customers from the stores of the competitors successfully.

Short Range LBS

Today we have Low Energy Bluetooth devices like ultrasound (Beacon) as well as radio frequency (NFC) based technologies to cover the in-premise audience successfully. Therefore, once the traffic comes from the retailer’s premise, the Bluetooth-based network or Beacon recognize the audience in the proximity areas and serve the highly contextual, localized, and personalized content to convince the audience. For instance, if a potential customer is standing near the rank for the kids and thinking of pleasing her children. Beacons in the nearby areas will deliver content regarding the items presented in that particular rank only instead of delivering other product brochures or offerings. Such micro-location specific approaches work great for the retailers, malls, and chain stores with advanced network and scrappy to sail the new water to take an edge over the competitions for Location Based App.

Conclusion:

Location-based services and techniques are abundant today, and mobility proliferation supports it greatly. However, catching the right audience through LBS is somewhat tricky and might need some skills as well as experiences to convince the existing traffic for Location Based App. Registering on LBS and exploiting in-premise LBS technologies are known ways to achieve success with the location-aware applications. Therefore, only highly experienced as well as expert LBS mobile app development team can help you to sail the tide.